SensorFlow had its first global webinar and we had an amazing bunch of speakers. To make the webinar digestible, we’ve split it into a four-part web series to shine the limelight on all four speakers.

For the third part of this web series, we have Dr Martin Berlin representing the Middle East. He talks about value creation for hospitality assets in the new normal and what are the short, middle, and long-term strategies hotels can implement for recovery.

Watch Dr Berlin’s presentation here:

Hotels are repurposing their space into staycation destinations and open office concepts to adapt to the COVID-19 situation. However, hotels operating in the Middle East will experience challenges in re-recruiting manpower when the industry picks up, as people without work pass have to leave the country.

Download Middle East Slides

What is the hotels’ route to recovery?

COVID has severely impacted the travel sector, with the Middle East experiencing a decrease in 93.8% for international tourists. As the Middle East’s MICE (Meetings, Incentives, Conferences, and Events) sector is heavily dependent on these travellers, it has hugely affected hotels with their decline in occupancy rates.

In the video, Dr Berlin covered:

  1. How severe COVID-19 is compared to other pandemics from previous years

  2. How COVID-19 has affected the travel industry in the Middle East

  3. The short-term, mid-term, and long-term strategies that hotels can implement to improve asset management

  4. Potential sustainable trends and changes for recovery patterns, tourism, business travel, flexibility & technology

About the Speaker:

Dr Martin Berlin

Dr Martin Berlin
Global Deals Real Estate Leader

Dr Berlin leads the Real Estate & Construction Practice in the Middle East and also serves as the Global Deals Real Estate Leader. Recently, he’s worked on projects advising Construction Contractors and Architectural & Engineering companies in their corporate strategy development, assisting property development companies in feasibility and market entry studies and supporting other real estate companies in operational projects like customer reviews or growth projects.

Dr Berlin brings over 12 years of experience working in senior strategy and operational positions at real estate development companies in the Middle East. While his core functional expertise is in strategy, he also gained significant experience in business development, deal making, marketing and operations. With his experience in McKinsey & Company, he combines a consulting advisor perspective with an operational expertise that he acquired working for Procter & Gamble and Dubai Holding.

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